Cole Hytjan
Product Manager
DAT Freight & Analytics
Cole Hytjan is a Product Manager at DAT Freight & Analytics, specializing in bringing transactional rating products to life. With over 13 years of brokerage industry experience, Cole has fulfilled various positions from Account Management, Pricing Analyst and Product Tech Lead. With a well-rounded background as an analyst, Cole shaped pricing solutions targeting LTL, TL, IMDL and Consolidation. In his latest roles, Cole has led organizational initiatives working alongside Data-Science and Engineering, allowing shippers to quote faster and easier than ever.
Chad Kennedy
Group Product Manager
DAT Freight & Analytics
Chad Kennedy is Group Product Manager for DAT iQ, focusing on solving analytical and benchmarking problems for DAT’s shipper customers. Before joining DAT in 2018, Chad led the Transportation department for CHEP, where he was a customer of DAT for nine years. At CHEP, Chad leveraged data analytics and his prior experience as a manager with a small trucking company to partner with carriers and brokers to improve cost and service.
Chad earned a BS in Economics from Radford University and an MBA in Supply Chain from the University of South Florida and lives in the Tampa area with his wife and three children.
Chad earned a BS in Economics from Radford University and an MBA in Supply Chain from the University of South Florida and lives in the Tampa area with his wife and three children.
Robert Rouse
Sr. Product Manager
DAT Freight & Analytics
Robert Rouse is a Senior Product Manager for DAT Freight & Analytics, where he is responsible for DAT One mobile. With over eight years of working at DAT, Robert has worked on many DAT projects, from CarrierWatch to Enterprise Support. As a child, Robert spent summers riding with his uncle in his truck, making local deliveries all over Southern California. That experience has driven Robert's passion for providing the best tools to help make carriers' lives easier.
Jaime Salazar
Sr. Product Manager
DAT Freight & Analytics
Jaime Salazar is Senior Product Manager for DAT Freight & Analytics, where he is responsible for driving the web and API products that make moving freight in North America easier, faster, and more profitable for shippers, brokers, and carriers. Before joining DAT, Jaime led product development at TopView Sightseeing, the leading provider of hop-on hop-off bus tours, cruises, and bike rentals in New York City. Jaime's background is in Software Engineering, having worked for over a decade in many start-ups in industries ranging from Digital Advertising and Healthcare to Real Estate.
Jaime has a Bachelor of Science in Computer Software Engineering from Universidad Autónoma de Occidente in his native country of Colombia. Jaime now calls the beautiful Pacific Northwest home.
Jaime has a Bachelor of Science in Computer Software Engineering from Universidad Autónoma de Occidente in his native country of Colombia. Jaime now calls the beautiful Pacific Northwest home.
Ethan Sims
Product Manager
DAT Freight & Analytics
Ethan Sims is a Product Manager at DAT Freight and Analytics, where he leads the Trucker Tools broker product line, specifically load tracking solutions. His work centers on delivering end-to-end shipment visibility and building tools that help freight brokers operate more efficiently and proactively.
Ethan began his career at Trucker Tools as a Data Analyst, where he focused on unlocking insights from freight data to drive product strategy and inform the development of innovative visibility solutions. His passion for using data to solve real-world logistics problems continues to shape his approach to product development.
Ethan holds a Bachelor of Science in Data Science from the University of Michigan. He currently lives in New York City.
Ethan began his career at Trucker Tools as a Data Analyst, where he focused on unlocking insights from freight data to drive product strategy and inform the development of innovative visibility solutions. His passion for using data to solve real-world logistics problems continues to shape his approach to product development.
Ethan holds a Bachelor of Science in Data Science from the University of Michigan. He currently lives in New York City.
Lia Elias
Marketing
DAT
Lia Elias is a Product Marketing Manager at DAT Freight & Analytics, where she leads marketing strategy for the broker segment. With 10 years of experience in B2B marketing, she specializes in positioning technical products for growth through targeted messaging, data-driven campaigns, and go-to-market planning.
Since joining DAT, Lia has helped shape how the broker market engages with DAT products, driving demand, supporting sales channels, and building compelling product narratives that inspire action.
She earned her degree from the University of Colorado and lives in Denver.
Since joining DAT, Lia has helped shape how the broker market engages with DAT products, driving demand, supporting sales channels, and building compelling product narratives that inspire action.
She earned her degree from the University of Colorado and lives in Denver.