Lia Elias is a Product Marketing Manager at DAT Freight & Analytics, where she leads marketing strategy for the broker segment. With 10 years of experience in B2B marketing, she specializes in positioning technical products for growth through targeted messaging, data-driven campaigns, and go-to-market planning.

Since joining DAT, Lia has helped shape how the broker market engages with DAT products, driving demand, supporting sales channels, and building compelling product narratives that inspire action.

She earned her degree from the University of Colorado and lives in Denver.